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The Magazine Handbook
What is the most effective form of advertising? How do advertisers justify their media investments across the media mix? Is print media advertising more effective than television or radio?
You can find answers to these questions and more in the Magazine Handbook. The Magazine Publishers of America have compiled their latest research for 2008-2009 incorporating multiple independent studies and 3rd-party research. Download this free advertising research and use it in your media planning. After reading this suprising research, you'll appreciate the importance of a balanced marketing mix, with inclusion of national magazine advertising for maximum impact.
Included in the report:
- Advertising effectiveness
- Digital trends
- Reader engagement
- Readership
- Circulation trends
- Editorial diversity
To download the PDF, visit Magazine.org
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