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Global Media Minds News Release
FOR IMMEDIATE RELEASE
GMM Teams Up with Natrol to Launch Website for Carb-Controlling Weight Loss Solution
MARCH 25, 2009—PHOENIX, ARIZ — Low carb dieting has been a popular trend in order to lose weight. Diets such as the Atkins and the South Beach Diet have become the craze among weight-loss enthusiasts. In an effort to win the battle many Americans are facing with carbohydrates, Natrol, Inc. has come up with an innovative, natural and convenient carb-controlling product called Natrol® Carb Intercept® Sprinkles To Go!†
Carb Intercept Sprinkles To Go! is a convenient to-go packet that can be sprinkled on meals to control carbohydrate intake. Each convenient packet provides 1,000mg of Phase 2 Carb Controller™, a clinically-tested ingredient that inhibits the enzyme responsible for digesting starch into simple sugars the body can absorb, as well as 1,000mg of fiber. With Carb Intercept Sprinkles, consumers can still enjoy all of the foods they love such as pasta, bread, rice and cereal while continuing to control carbohydrate intake. Carb Intercept Sprinkles are flavor-free, odor-free and combine easily with most foods.†
Global Media Minds recently designed a product-specific microsite to coincide with Natrol’s product launch that highlights the features and benefits of Carb Intercept Sprinkles To Go! “A common challenge that companies with multiple brands have is quickly driving consumers to product specific information,” President of Global Interactive Minds, Geoff Hoffman said. “By driving consumers to a microsite that is specific to the product, it greatly decreases the chance that the consumer will become distracted or confused and increases the chance that they will make a purchase or sign up for more information.”
In order to drive traffic to Natrol’s Carb Intercept Sprinkles microsite, Global Media Minds will also be supporting the website launch with an online media campaign. The campaign will feature the Natrol® Carb Intercept Sprinkles To Go! brand on relevant websites. Offline media such as print advertising will also help increase web traffic and sales.
You can visit Natrol’s Carb Intercept Sprinkles microsite at: https://www.carbinterceptsprinkles.com/.
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Over a decade of experience building brands has proven that a strategy based upon advertising and internet technology will succeed faster and easier than ever before, especially in these uncertain economic times. Global Media Minds and Global Interactive Minds work together to develop and execute strategic, national marketing campaigns. Based in Phoenix AZ, Global Media Minds is a full-service advertising agency specializing in creative and media buying for print, television and radio. Global Interactive Minds develops cutting-edge websites, E-commerce solutions in addition to developing complete online marketing solutions including search engine marketing, social media, e-mail marketing, article & video syndication and rich-media banner ad development and placement.
†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
