GlobalMediaMinds
Print Media Buying Experts
WARC Measuring Advertising Performance
February 4, 2009 - February 5, 2009
World Advertising Research Center (WARC) is hosting the 2009 Measuring Advertising Performance at the Royal Garden Hotel in London UK. Measuring Advertising Performance 2009 is specifically designed to help advertisers and agencies improve campaign performance and assess the effectiveness of their marketing activities. It takes a holistic view of performance and assessment, covering every stage of the campaign cycle, from planning and development through to measurement of results – including the specific challenges of operating in today´s digital environment.
To learn more about the event, visit the WARC website.