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IAB: Ecosystem 2.0 Brands Battle Back
February 22, 2009 - February 24, 2009
Ecosystem 2.0 Brands Battle Back
Whether you are a brand marketer, agency executive or media professional, Ecosystem 2.0: Brands Battle Back is the interactive event you must attend in 2009.
On February 22-24, an unprecedented group of interactive advertising leaders comes together in Orlando to grapple with the biggest issues facing the industry. The Ecosystem 2.0: Brands Battle Back agenda explores how brands—agency brands, consumer brands and media brands—are making a stand against commoditization and how they can and must support each other to grow, especially in a recessionary environment.
Sessions Include:
- Am I In The Wrong Class? Why Advertising Isn't and Shouldn't Be (Just) Math and Science
- Marketing 2.0: The New Affiliates
- The Agency of the Future Just Happened
- Just Publish and You'll Perish: How Publishing Brands Can Recast Themselves for Success
- Makin' Bacon: The Premium Inside The Pork Bellies
- Recession 2.0: A Deep Dive Into The 2009 Interactive Economy
- Microsoft Advertising at the Pivot Point. A Blueprint for the Future
- Rumors on the Death of Display Have Been Greatly Exaggerated
- Mobile: My Platform Can Beat Up Your Platform
- The Great Debate. RESOLVED: Brand marketers don't need agencies. Interactive publishers can provide everything they need.
- Relationships 101 with Yahoo!
- And more
The IAB Annual Leadership Meeting will help shape the coming year in interactive advertising. You will take home actionable, timely information that will change the way you do business now. Register to reserve your seat at the table. And, make your reservations at the Hyatt Regency Grand Cypress by January 30 for discounted room pricing.
Visit the IAB Website for more information.