GlobalMediaMinds
Print Media Buying Experts
Global Media Minds News Release
FOR IMMEDIATE RELEASE
Top 25 Magazines Outperform Top 25 Prime-Time TV Programs in Reaching Adults and Teens
—PHOENIX, ARIZ—Television advertising has always been a way to effectively convey a marketing message to consumers. However, a recent study conducted by Mediamark Research showed that magazines provide superior reach compared to TV programs for major target audiences. According to the study, magazines outperform television in many different demographic groupings including: adults 18-49, women 18-49, African Americans 18-49 and teens 12-17.
Some experts have attributed this study to the fact that television advertisements flash before a consumer’s eyes in the matter of minutes. Television is effective when used to educate a consumer on a product, while print advertising has more of a call to action. A consumer is able to look at a magazine several times, which allows time to react to an ad.
“One of the greatest upsides to magazine advertising is that magazines make it easy to target specific markets and specific demographics,” president of Global Media Minds, Kristen Orton said. “With magazines, advertisers are even able to target consumers who shop at specific stores and who buy specific products.” Despite advances in technology, and fluctuation in the economy, magazines have been able to maintain their effectiveness.
The chart to the right shows the demographics broken down by gross rating points of both television and print. GRP (Gross Rating Point) is an acronym used in advertising to measure the size of an audience reached by a specific media vehicle or schedule. It is a sum of ratings points per spot placed in a given schedule over a specified period of time. For example, an advertiser places an advertisement in a show that garners a 2.0 rating point in any given demographic universe times 50 spots that ran in that show will achieve a gross rating point of 100 for that advertiser.
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Based in Phoenix AZ, Global Media Minds is a full-service advertising agency specializing in creative and media buying for print, television and radio. Global Media Minds also develops cutting-edge websites, E-commerce solutions in addition to developing complete online marketing solutions including search engine marketing, social media, e-mail marketing, article & video syndication and rich-media banner ad development and placement.
